20140308

Ecko Unltd.




As Sr. Copywriter for the iconic urban fashion brand Ecko Unltd., we got rapper 50 Cent and his entourage to star in a $1 million print campaign for the G-Unit Clothing Company.  "The 50th Brigade" print campaign portrayed a day in the life at the fictional G-Unit training complex, where potential members, 7-15-year-old boys, must prove they're worthy of joining the exclusive unit. 

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