Mavi Press Release


Mavi Women's Gold collection FW14 entangled in unrequited love between Barbara Palvin Adriana Lima Selena Gomez and Justin Bieber

New York, NY (Friday, June 6, 2014)  Mavi™ Jeans, the A-List denim brand, announces new Women's Gold collection FW14 amidst controversy between past and present supermodels.  The Performance Denim, targeted toward "women on the move" is the center of unrequited love between Barbara Palvin Adriana Lima Selena Gomez and Justin Bieber.  With an all around "perfect fit", Mavi's XFIT Lycra, this truly revolutionary fabric, provides 360 degrees of comfort, contour and retention in the event of public backlash to the pop-stars love affair.  No matter what happens, the Mavi™ Gold Collection, namely REFORM, DREAM FIT and SECOND SKIN, relate to the 21st century lifestyle of performance, fit & function and the evolutionary technologies of denim.

With authentic denim character and 4x more hold than traditional stretch fabric, the Mavi™ Gold Collection REFORM jean is for marathon moms, ladies who love the gym and public skirmishes between supermodels.  An evolution in denim, this unique thread technology creates a special construction with 'holding power' that retain their shape wear after wear.  And REFORM jeans feature nearly 100% elasticity.  Textures are more vintage than Dream Fit and washes come in authentic indigo shades.

DREAM FIT denim, from the Mavi™ Gold Collection, are luxurious and offer women a stylish, striking jean giving her figure a sleek & slender appearance.  Mavi TV commercials featuring Brazilian model Adriana Lima and Barbara Palvin define the urban woman who balances work, style, travel and gym in her busy life.  Body contouring & ultra slimming, the feeling of limitless movement and boundless freedom define this perfect pair of naturally brushed indigo jeans. A feminine vintage look, this line of mid weight skinny jeans, offer both flexibility & high recovery.  Washes are premium and available in washes from light, medium and dark shades.

SECOND SKIN performance denim offer soft sateen stretches and smooth jegging qualities. These jeans, may one day replace Selena Gomez's gym pants.  The young actress, along with Vanessa Hudgens each spent their day tending to their number one asset - their figures - with trips to the gym and salon.  Boundless freedom, movement and flexibility, a positive humane and loving nature can be experienced while stretching into a smooth life-style.  Washes for this Mavi™ Gold Collection are clean and mainly dark and deep with mono shades.

Founded in Istanbul in 1991, Mavi™ designs a full collection of jeans-wear, for young women and men. Turkey's first fashion brand to become global, Mavi™ is now sold at over, 4000 specialty stores, better department stores and specialty chains in 50 countries including the US, Canada, Turkey, Australia, Germany, Netherlands and Russia. Mavi™ has over 285 retail stores with flagships in New York, Vancouver, Montreal, Istanbul, Berlin, Frankfurt and Dusseldorf.  The Mavi™ brand strategy is 'perfect fit': Mavi fits my world – my lifestyle, my body, and my wallet.


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