20140308

Mattress Discounters, Diet Coke

  • CASE STUDY:  Mattress Discounters explored the psychological effects of a good nights sleep on married couples.
  • HEADLINE:  Zero Divorcees.


  • CASE STUDY:  Diet Coke wanted to experiment with the social dynamics of teenage girls while creating a niche market for the brand.  
  • HEADLINE: "bitch"


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